Flarseo
This translation is being reviewed. The Italian text remains the reference version.
Material for people writing about us
Everything needed to cite Flarseo correctly: how the name is spelled, the official boilerplate, logo usage, the colours and the typefaces. For graphic files and any other request, write to info@flarseo.com.
Boilerplate
This is the official presentation paragraph. You can reproduce it as it stands, or shorten it as long as the meaning does not change.
Flarseo is an AI orchestration platform built for small and medium businesses. It works every day to move a business up in search results, above all for customers nearby: it plans, writes, reviews and publishes editorial articles and social posts, tracks local rankings on Google and mentions inside conversational assistants such as ChatGPT, and builds a website for businesses that do not have one yet. An autonomous agent plans and acts, asking for approval where it matters. Flarseo is a product of Collaborazioni Digitali Srl, based at Via Ludovico Muratori 29, 20135 Milan, Italy, VAT number IT11899440967, active since 2021.
Short version
Flarseo is an AI orchestration platform that helps small and medium businesses get found in local search by producing and publishing content every day. It is a product of Collaborazioni Digitali Srl, Milan.
How it is written
The name is written Flarseo: one word, capital F, everything else lower case. It is never split, never set in full capitals even in headlines, and the internal letters stay lower case.
| Correct | Avoid |
|---|---|
| Flarseo | FLARSEO |
| Flarseo | FlarSEO |
| Flarseo | Flar Seo |
| Flarseo | flarseo, at the start of a sentence |
Tagline
The brand tagline is: Contenuti · Visibilità locale · SEO. The three elements are separated by a middle dot with a space either side, and the order stays as it is.
| Language | Tagline |
|---|---|
| Italian | Contenuti · Visibilità locale · SEO |
| English | Content · Local visibility · SEO |
| French | Contenus · Visibilité locale · SEO |
| German | Inhalte · Lokale Sichtbarkeit · SEO |
The tagline accompanies the mark, it does not replace it: it should not be used alone as a sign off.
Logo usage
The logo is the symbol plus the name. You can use them together, or the symbol alone where space is very tight, for example in an icon. Vector files and transparent PNG files are sent on request.
Correct usage
- Leave clear space around the logo at least equal to the height of the letter F.
- Use the colour version on light backgrounds and the light monochrome version on dark ones.
- Keep the original proportions when resizing.
- Make sure there is enough contrast against the background, including when that background is a photograph.
- Use the symbol alone when the name would be illegible at the size available.
Usage to avoid
- Changing the logo colours or adding gradients, shadows or outlines.
- Rotating, tilting, distorting or stretching the mark in one direction.
- Rebuilding the name in a typeface other than the original.
- Placing the logo on busy backgrounds that harm legibility.
- Putting the logo inside boxes, frames or bubbles that are not part of the design.
- Setting the mark beside other graphics in a way that implies a partnership that does not exist.
Palette
Five colours, always used in the same roles. The background is warm and light, the text is a dark brown rather than black, and the terracotta accent is reserved for actions.
| Name | Hex | Role |
|---|---|---|
| Paper | #fbf8f3 | Main page background |
| Ink | #382b22 | Text, headings and the logo symbol |
| Accent | #ce6d4f | Buttons, highlighted elements, eyebrows |
| Accent ink | #bd5833 | Active accent state, links on hover |
| Surface | #f5f1ea | Background of alternating sections and cards |
Typefaces
Space Grotesk for headings, in weights from medium to bold. Manrope for body text and interface. If you cannot use them, substitute a neutral sans serif and keep the contrast between headings and body.
Press enquiries
For graphic files, interface images, statements or interview requests write to info@flarseo.com. We answer within one working day.
Publisher of the service: Collaborazioni Digitali Srl, Via Ludovico Muratori 29, 20135 Milan, Italy, VAT number IT11899440967.
Writing a piece about us?
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