Flarseo
Material for people writing about us
Everything needed to cite Flarseo correctly: how the name is spelled, the official boilerplate, logo usage, the colours and the typefaces. For graphic files and any other request, write to info@flarseo.com.
Boilerplate
This is the official presentation paragraph. You can reproduce it as it stands, or shorten it as long as the meaning does not change.
Flarseo is a platform developed by Collaborazioni Digitali Srl to manage local SEO analysis, content production, social publishing and measurement of results in search engines and of visits coming from AI assistants in one environment. The platform can create and review articles and posts, publish them on connected channels and monitor the data that feeds later work. Automations can be configured with different approval levels. Collaborazioni Digitali Srl is based at Via Ludovico Muratori 29, 20135 Milan, Italy, VAT number IT11899440967, and has been active since 2021.
Short version
Flarseo is a Collaborazioni Digitali Srl platform that brings local SEO, content production, publishing and result monitoring together in one workflow.
How it is written
The name is written Flarseo: one word, capital F, everything else lower case. It is never split, never set in full capitals even in headlines, and the internal letters stay lower case.
| Correct | Avoid |
|---|---|
| Flarseo | FLARSEO |
| Flarseo | FlarSEO |
| Flarseo | Flar Seo |
| Flarseo | flarseo, at the start of a sentence |
Tagline
The brand tagline is: Contenuti · Visibilità locale · SEO. The three elements are separated by a middle dot with a space either side, and the order stays as it is.
| Language | Tagline |
|---|---|
| Italian | Contenuti · Visibilità locale · SEO |
| English | Content · Local visibility · SEO |
| French | Contenus · Visibilité locale · SEO |
| German | Inhalte · Lokale Sichtbarkeit · SEO |
The tagline accompanies the mark, it does not replace it: it should not be used alone as a sign off.
Logo usage
The logo is the symbol plus the name. You can use them together, or the symbol alone where space is very tight, for example in an icon. Vector files and transparent PNG files are sent on request.
Correct usage
- Leave clear space around the logo at least equal to the height of the letter F.
- Use the colour version on light backgrounds and the light monochrome version on dark ones.
- Keep the original proportions when resizing.
- Make sure there is enough contrast against the background, including when that background is a photograph.
- Use the symbol alone when the name would be illegible at the size available.
Usage to avoid
- Changing the logo colours or adding gradients, shadows or outlines.
- Rotating, tilting, distorting or stretching the mark in one direction.
- Rebuilding the name in a typeface other than the original.
- Placing the logo on busy backgrounds that harm legibility.
- Putting the logo inside boxes, frames or bubbles that are not part of the design.
- Setting the mark beside other graphics in a way that implies a partnership that does not exist.
Palette
Five roles, always the same. The background is cream, cards are off-white, the text is a dark brown rather than black, and the accent (brand scale) is reserved for actions.
| Name | Hex | Role |
|---|---|---|
| Paper | #F6F2EC | Main page background |
| Surface | #FFFDFB | Cards, header and surfaces |
| Ink | #231B15 | Text, headings and the logo symbol |
| Border | #EAE1D6 | Card and control borders |
| Accent | brand-600 | Buttons, highlights, eyebrows (brand scale) |
Typefaces
Figtree for headings (weight 800, letter-spacing -0.02em) and body text. IBM Plex Mono for prices, dates and data. If you cannot use them, substitute a neutral sans serif and a monospace for data.
Press enquiries
For graphic files, interface images, statements or interview requests write to info@flarseo.com. We answer within one working day.
Publisher of the service: Collaborazioni Digitali Srl, Via Ludovico Muratori 29, 20135 Milan, Italy, VAT number IT11899440967.
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