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This translation is being reviewed. The Italian text remains the reference version.

Integration

Instagram

The problem with social for a small business is not running out of ideas: it is that at the end of the day nobody feels like opening a design tool. The system builds the posts out of the editorial work it is already doing.

How it works

From articles to posts, without starting over

The system takes the topics in the editorial plan and the articles already published and turns them into visual posts: an image generated in your brand colours and typefaces, the accompanying caption and a suggested slot on the calendar. These are not templates filled in at random: the look comes from the brand identity you defined, so posts from different months look like they came from the same hand.

Which way things move

  • From Flarseo to you: images ready to download, the caption and a place on the calendar.
  • From your content to the posts: topics, articles and brand identity are the raw material.
  • Publishing on the profile itself is done by you: the system prepares and schedules, it does not take control of your account.

How it is set up

  • You define the visual identity of the brand: colours, typefaces, logo, tone of voice.
  • You choose the formats you want and how often you want to publish.
  • The system generates the proposals and places them on the calendar; you approve, correct or discard.
  • Every generated post goes through a quality check on the text before it reaches you.

What you get out of it

A social presence that does not depend on inspiration and that says the same things as your site. The work done for an article also produces the post, instead of being a second separate project with its own cost.

Limits

What this integration does not do

It does not manage the community

Comments, private messages and conversations stay with you. The system produces content, it does not reply to people on your behalf.

It does not run paid advertising

No sponsored campaigns, no advertising budget, no audiences to configure.

It does not produce video

The formats generated are still images with text. Reels, video and ephemeral content are not part of what the system creates.

Questions

Questions about social posts

No. The system generates them, checks them and puts them on the calendar, then you publish on the profile. That is deliberate: the credentials of your social account stay yours.

Stop improvising posts in the evening

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