Flarseo
Instagram posts generated and scheduled from the editorial plan
Instagram posts on the same topics as your website
Flarseo uses tone of voice, services, audience and editorial-plan topics to prepare the posts. The same subjects can then be coordinated across the site and social profiles.
In short
Flarseo prepares Instagram posts from the topics of the editorial plan and from your brand preset: copy, generated image and a date in the calendar. You see them before they go out and you can edit, move or delete them.
- Instagram is the channel currently active for generation and scheduling.
- Whether you have to approve each post depends on the autonomy you give the agent.
- The generated posts remain yours and you can download them.
Updated on
From the preset to the published post
Brand presets
You define once how one of your posts should look, and the preset is applied to everything that comes out, without you having to remember it each time.
- Brand colours and typefaces
- Logo and visual signature
- Tone of voice aligned with the site
Generated image
Every post comes with an image built from the brand preset, rather than taken from a stock photo library.
- Format ready to publish
- Copy and artwork designed together
- No manual layout work
Scheduling
Posts are prepared ahead and placed on the calendar. You see them before they go out and you can edit, move or delete them.
- Calendar visible in advance
- Copy and artwork editable before publishing
- Publishing dates set in advance
From articles to posts
An editorial topic becomes an article on the site and a post that points back to it.
- Same topics as the articles
- A pointer back to the content on your site
- Consistent messages across both channels
Instagram only, for now
Today Flarseo generates and schedules posts for Instagram only. If your audience is on other platforms, better to know before you subscribe.
- Instagram is the active channel for generation and scheduling
- Generated posts stay yours and can be downloaded
- Social post scheduling is tied to the plan you choose
- Volume and frequency are decided together with the editorial plan
The brand's posts: to review, scheduled and published, each with its own graphic. Example data, interface shown in Italian.
Frequently asked questions about posts
Prepare next month's social calendar
Set the brand preset and see how the first calendar comes out.