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Editorial content

Blog articles planned, written and checked

Articles that answer the questions people ask before they find you

A blog full of generic text brings neither rankings nor customers. Flarseo starts from the questions people ask in your area and your field, and writes when there is a useful answer to give.

In short

Flarseo suggests topics based on the searches in your area and your sector, builds a brief with its sources, writes the article in your brand's tone and publishes it on your website. Before it goes out, the text passes automatic checks on sources, internal links, stock phrases and similarity to articles already published.

  • You approve the list of topics.
  • With the website's CMS connected, publishing happens with no manual steps.
  • In regulated sectors, such as health and law, a human reviewer approves the article before it goes out.
  • Content is disclosed as generated with artificial intelligence.

Updated on

The Flarseo Content page with the publishing calendar and the articles scheduled or awaiting approval

The publishing calendar: each article with its day, time and status. Example data, interface shown in Italian.

The pipeline

Five stages, and two of them are yours

01

Topic planning

Flarseo starts from searches in your area and your field and proposes topics with the reason for each one: the question, how often it is searched, whether competitors already cover it. You approve the list before a single line is written.

02

Brief and sources

Before writing, a brief is built: what the article has to answer, which sources to cite, which subjects stay out. Sources are named in the text and can be checked.

03

Writing

The article is written in your brand's tone and in the language you set, following the structure agreed in the brief. Each section has to answer part of the question: sections that only add length are cut.

04

Automated checks

The text goes through a series of checks: internal links present, sources actually cited, stock phrases, similarity to articles already published. An article that reads too much like the previous ones goes back instead of going out.

05

Publishing to your site

The article goes live on your own domain, with structured data, an author and the disclosure about the use of artificial intelligence. The visits and positions it earns stay with your site.

Quality

The checks against generic writing

Generated content can be formally correct and still too generic. That is why Flarseo checks brand consistency, repetition, structure and adherence to the topic before publishing or approval.

  • Stock phrases and filler openings are flagged and rewritten
  • Every claim that carries weight has to name a source
  • Comparison with already published articles, so the blog does not repeat itself
  • Internal links pointing to the relevant service pages
  • In regulated sectors a person approves before publication
Questions

Frequently asked questions about content

The proposal comes from search data, the approval is yours. You can remove topics, add your own and name subjects you never want to appear on: that instruction stays in the brand memory and applies to later articles too.

See the first editorial plan for your field

You describe the brand, Flarseo proposes the topics and you decide what is worth writing. The trial lasts 14 days.