DataForSEO
This is the one item on the list you do not have to connect, because it is already included in the service. We name it because it is the source of the data behind the proposals.
Where the search data comes from
DataForSEO is a professional provider of search data. Flarseo queries it on your behalf when it needs to know what people search for in your area, where you appear, who the competitors occupying those searches are and how they move over time. The commercial relationship is between us and them: you open no account, manage no keys and pay no separate usage.
What the data is used for
- Keyword research: which questions people ask and how often, in the language and area that matter to you.
- Position tracking: where your site appears for specific searches, checked at regular intervals.
- Competitor analysis: who occupies the searches you are aiming at, and with what content.
- Context for the editorial plan: topics are chosen on this data, not on instinct.
How it is set up
It is already running: no buttons to press and no permissions to grant.
What you get out of it
Professional-grade data without having to buy and manage it yourself. It is the same data a consultant would use, and here it goes straight into a content plan.
Requests are reused where possible, to avoid asking the same questions every day for no reason.
What this infrastructure does not do
It is not your real traffic
These are market estimates about searches, not visits to your site. Visit data comes from the Search Console connection.
It is not a dashboard you can explore
Inside Flarseo you see the information needed to decide, not a free analysis environment. For that a specialised tool remains a better fit.
It is not an account you can take with you
The relationship with the provider is ours. If you stop using Flarseo you lose nothing of yours, but there is no account to transfer.
Questions about SEO data
See which searches happen in your area
The first analysis starts as soon as you set up your brand.