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Case study

NextMed: from 10 to 170 Google clicks in 28 days

NextMed is an occupational medicine centre in Rome that we have looked after for a long time. We had rebuilt its website; since mid-June 2026 Flarseo has published its articles and looked after its Google Business Profile. We publish the numbers with its consent and as they are, including the month in which they went down.

In short

Since 12 June 2026 Flarseo has published 16 articles on the NextMed website and connected its Google Business Profile. Google clicks in 28 days went from 10 to 170, impressions from 612 to 12,930. The comparison does not separate the effect of the articles from that of the Google profile.

  • Starting period: the 28 days before the first article, 15 May to 11 June 2026.
  • End period: the 28 days up to 9 November 2026.
  • Source: the site's Google Search Console, read by the platform on 12 November 2026.

Updated on

The numbers

10 → 170 Google clicks in 28 days
612 → 12,930 impressions in 28 days
16 articles published from 12 June to 9 November 2026
289 → 202 Google clicks in September and in October 2026
Month by month

Google clicks and articles published

Until June the website received about ten clicks a month. Publishing started on 12 June: by the end of the month there were four articles, and in July clicks rose to 72. The highest month is September, with 289 clicks; in October they fell to 202. November is not in the table because the month is not over.

MonthGoogle clicksArticles published on the blog
March 2026100
April 2026101
May 202640
June 2026114
July 2026723
August 20261092
September 20262894
October 20262022
The work

What was done

The articles

16 articles went out in five months, on mandatory medical examinations, returning to work after illness or injury, night work and choosing an occupational physician. Each article started from a real search and was published on the site by the platform. For four articles, published between 16 June and 7 July with the first version of Flarseo, we no longer have the internal records: we counted them on the site's blog.

The Google profile

Since mid-June the Google Business Profile has been connected to Flarseo.

The website

The website had been rebuilt by our team before publishing started.

The limits

What these numbers do not say

  • The articles and the Google profile started together, on a recently rebuilt website: we do not know how much of the growth comes from each.
  • From September to October clicks fell from 289 to 202. We do not yet know whether this is a settling or a trend.
  • The absolute numbers are small: 170 clicks in 28 days.
  • We did not compare the same period of the previous year, so seasonality is not ruled out.
  • This is about Google clicks, not enquiries or customers.

We will update this page when the data changes, even if it gets worse.

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