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Autonomous agent

A colleague who works while you are not there

The other five features are things to be done. The agent is who decides which ones, in what order and when. It works on your brand every day and stops to ask whenever the decision is not its own to make.

Autonomy

Three levels, and you pick

You can change level whenever you like, in both directions. Starting cautious and loosening later, once you have seen how it works, is the sensible order.

Level 1

Prepare and wait

The agent plans, writes and prepares everything, then stops. Nothing goes out unless you have opened it and approved it.

  • Everything ready, nothing published
  • Approval one item at a time
  • The level worth starting from
Level 2

It asks

The agent proceeds on its own with routine work and comes to you for the choices that change something.

  • Routine work without interrupting you
  • A request for approval on anything out of the ordinary
  • Every request explains why it stopped
Level 3

Prudent autopilot

The agent publishes without waiting for you, but in a doubtful case it still stops and asks.

  • Publishing without prior approval
  • Automatic stop on sensitive cases
  • Prudent describes the behaviour, not the slogan
The boundaries

What it decides alone and what it does not

The line separating the two columns is the most important part of the product.

DecisionWho decides
Order and priority of the week's workAgent
Which keywords to pursue in your areaAgent
Structure and drafting of an article on an approved topicAgent
Publishing day and timeAgent
Publishing in a regulated sectorAlways a person
Changing brand positioning or messagingAlways you
Spending on external services beyond the plan limitAlways you
Structural changes to the websiteYou, on explicit request

Brand memory

The agent remembers. The corrections you make, the tone you prefer, the subjects you never want touched and the kind of customer you want to attract stay in the brand memory and shape later work. The more you correct it in the first weeks, the less you have to correct it afterwards: the opposite of a tool that starts from scratch every time you open it.

Your sector sets a ceiling

Some sectors do not allow the highest level of autonomy. If you work in health, in law or in another regulated field, the ceiling is lowered automatically and human review before publication cannot be switched off. We tell you during sign up, before you enter any data, not after the payment.

The autonomy level can be changed whenever you want. Raising it is your decision, and so is lowering it.

Questions

Frequently asked questions about the agent

What it does is recorded, and published content can be corrected or withdrawn. The correction goes into the brand memory, so the same mistake does not come back at the same rate.

Start at the most cautious level

Prepare and wait: you see everything the agent produces before it goes out, and you decide later how much freedom to give it. Fourteen days to try it, no lock-in.