A colleague who works while you are not there
The other five features are things to be done. The agent is who decides which ones, in what order and when. It works on your brand every day and stops to ask whenever the decision is not its own to make.
Three levels, and you pick
You can change level whenever you like, in both directions. Starting cautious and loosening later, once you have seen how it works, is the sensible order.
Prepare and wait
The agent plans, writes and prepares everything, then stops. Nothing goes out unless you have opened it and approved it.
- Everything ready, nothing published
- Approval one item at a time
- The level worth starting from
It asks
The agent proceeds on its own with routine work and comes to you for the choices that change something.
- Routine work without interrupting you
- A request for approval on anything out of the ordinary
- Every request explains why it stopped
Prudent autopilot
The agent publishes without waiting for you, but in a doubtful case it still stops and asks.
- Publishing without prior approval
- Automatic stop on sensitive cases
- Prudent describes the behaviour, not the slogan
What it decides alone and what it does not
The line separating the two columns is the most important part of the product.
| Decision | Who decides |
|---|---|
| Order and priority of the week's work | Agent |
| Which keywords to pursue in your area | Agent |
| Structure and drafting of an article on an approved topic | Agent |
| Publishing day and time | Agent |
| Publishing in a regulated sector | Always a person |
| Changing brand positioning or messaging | Always you |
| Spending on external services beyond the plan limit | Always you |
| Structural changes to the website | You, on explicit request |
Brand memory
The agent remembers. The corrections you make, the tone you prefer, the subjects you never want touched and the kind of customer you want to attract stay in the brand memory and shape later work. The more you correct it in the first weeks, the less you have to correct it afterwards: the opposite of a tool that starts from scratch every time you open it.
Your sector sets a ceiling
Some sectors do not allow the highest level of autonomy. If you work in health, in law or in another regulated field, the ceiling is lowered automatically and human review before publication cannot be switched off. We tell you during sign up, before you enter any data, not after the payment.
The autonomy level can be changed whenever you want. Raising it is your decision, and so is lowering it.
Frequently asked questions about the agent
Start at the most cautious level
Prepare and wait: you see everything the agent produces before it goes out, and you decide later how much freedom to give it. Fourteen days to try it, no lock-in.